Content and Social Media Lead

Who We Are

We dream big. We love food. And we’re building the next generation of AI marketing software for restaurants.

SpotHopper is the leading all-in-one marketing and operations platform for local bars and restaurants. Trusted by over 15,000 restaurants, we were recently named one of the 100 fastest-growing AI companies in the world. Our platform helps independent restaurants build their brand, boost visibility, and drive more revenue with smarter, automated marketing tools - all from one easy-to-use dashboard.

The Role

We’re looking for a Content Manager & Social Media Lead to bring SpotHopper’s brand to life across web, blog, and social — making us look like the thriving, high-growth SaaS company we are.

In this role, you’ll collaborate closely with Marketing, Sales, SEO, and Lifecycle teams to shape our content roadmap. Then you’ll execute — writing, editing, and publishing across blog posts, product pages, customer stories, Instagram content, and LinkedIn updates. You’ll use modern AI tools to ideate, draft, and refine faster — while keeping the tone smart, warm, and human.

You’ll own our social presence end to end, and you’ll understand what separates a basic post from a scroll-stopper. If you’re a sharp communicator who sees AI as a creative accelerator, not a threat — let’s talk.

What You’ll Do

• Collaborate on SpotHopper’s content strategy across web, social, and email — aligning campaigns with product launches, customer stories, and seasonal trends
• Own the creation and execution of content across blog, website, and social channels (especially Instagram and LinkedIn)
• Write and publish blog posts, web content, customer stories, and social updates — with an eye toward clarity, polish, and performance
• Use AI tools (e.g., ChatGPT, Jasper) to brainstorm, draft, optimize, and scale content production
• Manage SpotHopper’s Instagram and LinkedIn presence, including strategy, scheduling, and publishing of posts, Stories, Reels, and carousels
• Optimize content to support SEO, brand visibility, and inbound lead generation
• Partner with our Lifecycle Lead to create content for email campaigns (you write, they send)
• Work closely with our Web and Brand Designer to publish content in Framer, Webflow, or our CMS
• Maintain a consistent, human-centered brand voice across all platforms
• Track performance and engagement metrics to inform future content decisions

What You’ll Bring

• 4–6 years of experience in content marketing, editorial, or social media — ideally in SaaS, hospitality tech, or B2B environments
• A strong portfolio of published content across blog, web, and social
• Deep knowledge of Instagram, Facebook and LinkedIn, including post types, algorithm trends, and engagement best practices
• Strong writing and editing skills — with the ability to sound conversational, confident, and on-brand
• Fluency with modern AI tools like ChatGPT, Jasper, GrammarlyGO, etc. — and a belief that AI can improve both speed and quality
• Familiarity with publishing tools (Framer, Webflow, CMS) and SEO fundamentals
• A proactive, collaborative work style with a bias for action, polish, and performance

Bonus if You Have

• Experience launching or scaling a brand’s social presence using AI-assisted workflows
• Understanding of how AI-driven search (e.g., ChatGPT, Perplexity) is changing discoverability
• Experience with basic video or motion editing (e.g., Reels, Lottie, Figma Smart Animate)
• Familiarity with visual AI tools (e.g., Canva Magic, Adobe Firefly, Midjourney)
• Background in or passion for the hospitality or restaurant space

Total Compensation

$125,000 to $150,000 per year based on experience

Location

Fully remote (U.S.-based only)

Benefits

Health, dental, and vision insurance

401(k) with company match

Life insurance

Generous PTO and sick leave

Collaborative, remote-first culture

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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