We're hiring a Content Lead (Brand & Video) at Perspective.

The mission: build a brand that has business impact, people follow, and want to work for.

Not through 'vibes'. Through a system - one that turns daily work into content, gets founders posting, and makes video content a real acquisition channel.

It's not hands off though. Yes, you build the AI system - but when a heated team debate turns into a good idea, you're also the one who sits down and cuts the video yourself.

2 to 4 YouTube videos a month that our ICP can't scroll past, with signups to show for it. Launches that turn into a week of content instead of one post.

Oh, and: we're bootstrapped, €10M+ ARR, 50 people, and going all-in on AI - in the product and in how we work.

Excited to meet you, our future content beastie 🎬

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No CV required

Apply in 3 minutes for

Content Lead (Brand & Video) (f/m/d) role to turn Perspective's content into a real acquisition channel

Content Lead (Brand & Video)

About the role

When was the last time a B2B SaaS company made something you actually wanted to watch? Exactly. That's the gap we want you to close.

We want Perspective to be the most-watched, most-trusted brand in marketing - built AI-first, with real taste behind it. A leadership meeting turns into a week of LinkedIn posts. A long video turns into ten clips. You build the system that makes that happen, and you bring the judgment no model has.

More than anything, we value character and taste. The people who build something great are usually the ones who can't help but make things, who own the result, and who keep going when it gets hard. This isn't a typical content role, and we're being upfront about that. If it sounds like the kind of challenge you've been waiting for, keep reading 

Let's find out if we're a match

What you'll be doing

Build the AI content engine. Own the workflows that let one operator produce a team's output: transcript to posts, long video to clips, hook and variant generation, auto-editing. Turn "Think AI" into documented pipelines anyone can run.

Own the company YouTube end-to-end. Strategy, formats, recording, thumbnails, titles, publishing. 2 to 4 videos a month that our ICP treats as must-watch, with YT-attributed signups trending up.

Run launch campaigns. Every meaningful release becomes a content flood with real storytelling, coordinated around our launch moments. Your first flagship production lands not long after you join.

Build the founder personal-brand system. Set up the workflow that helps each founder show up consistently on LinkedIn and Twitter and grow their audience, with most of the lift handled by the system you build.

Who you are

You have 2+ years in video-first content, and you've built and grown at least one channel or show yourself — how you think about format and growth matters more than subscriber counts.

You've got years of hands-on editing and you still ship edits yourself, not just briefs.

You have taste with an opinion - you'll say "not good enough to publish," even to a founder. You see content everywhere; a heated roadmap debate isn't a problem, it's the next video.

You judge every piece by what it did for the business (trial signups, top-of-funnel reach), not by applause. You're comfortable being measured on funnel impact, and you own your channel metrics like a creator owns theirs.

English at C2 or native level (US market, on-camera quality). German is a plus, not required. Nice to have: hands-on founder or talent personal-brand work.

Your first week at Perspective

Onboarding at a fully remote company? Our videographer Jack created a video of his first weeks to help you understand what working at Perspective will be like. Have a look.

Apply now – takes just 3 min

No CV required

These benefits await you:

We are looking for passionate people who value quality. We live a culture of

ownership and freedom that provides the space you need to develop.

Own your work

You'll own real work end-to-end. You decide what to build, ship it, watch what happens.

Work from anywhere in Europe

We're 100% remote. We believe great teams can build exceptional products from anywhere.

Ship fast

We are intentionally small, without unnecessary hierarchies. Build, ship, iterate, repeat.

Stay close to customers

You're in touch with our customers. You know what you're building, why, and who it's for.

Pick your tools

We pay for whatever tools fit your work. If none do, you build your own. We'll back you on both.

Meet in person

Fully remote, but never far. The whole team meets twice a year in stunning locations across Europe.

Apply now – takes just 3 min

No CV required

We care deeply about our culture

We try to stay as small as possible and empower every person on board to become the best version of themselves. Take a look behind the scenes with this video from our retreat 

Apply now – takes just 3 min

No CV required

6 easy steps to join our team

Our goal is to make each step in the recruiting process fun and last a maximum of 2 weeks.

The process helps both you and us find out if we are a good fit for each other.

Apply for a job

Get in touch with us directly via this funnel (built with our own product).

A short get to know

This helps both of us clarify the most important questions.

Value based exchange

We find out if your values and ours at Perspective are a true match.

Work sample & interview

The goal is to find out if you love your future challenge & your field.

Meet your future team

Now you can get to know your future team and our founders.

Welcome on board!

We're already busy preparing for your 2-week onboarding program.

Apply now – takes just 3 min

No CV required

Welcome to our office –

welcome home

We are scattered all over Europe and fully embrace creating meaningful work from where we work best.

Every six months we come together to meet in person, celebrate our achievements and work on new challenges.

4.7 from 25+ Kununu & Glasdoor Reviews

Apply in 3 minutes for

Content Lead (Brand & Video) (f/m/d) role to turn Perspective's content into a real acquisition channel

We believe that talented people need freedom to flourish. Join us on a unique

journey with our incredible fully remote talent from around the world.