B2B SaaS Writer

We’re looking for a Content Writer to join our B2B SaaS product, Coupler.io!

If you have experience in Tech/SaaS writing and can effectively capture and communicate a product’s value to a non-technical audience, this role is for you!

You’ll create clear and engaging content, including landing pages, marketing copy, and product feature descriptions. Your work will help us tell stories that convey significant business value.

Posted by: Ivan Burban

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Our Coupler.io team is seeking a tech-savvy Marketing Copywriter with SaaS experience to create engaging content across a range of topics, from marketing analytics to business processes.

You will primarily focus on creating marketing materials, such as landing pages, blog posts, case studies, marketing email copies, social media posts, and video scripts.

Sound like you? Apply now and let’s craft stories that make a difference—together! And do not forget to send us your portfolio!

Your Skills

• At least 2 years of content creation experience (landing pages, blog posts, technical articles, social media posts, etc.)
• Experience in B2B and SaaS products
• Customer-focused approach to writing
• Experience in crafting marketing copy
• Fluent English (both written and spoken)
• Good understanding of the tech ecosystem
• Understanding of software products
• Analytical skills and logical thinking
• Outstanding writing and research skills
• Advanced understanding of composition and storytelling
• Good communication skills

Would be a plus

• Understanding of Google Analytics and its functionalities
• Hands-on experience with data analytics and data tools
• Experience in writing content for sales, marketing, or finance topics

Your responsibilities

• Crafting high-quality business-oriented content
• Creating marketing copy for feature promotion, including landing pages and social media messages
• Conducting comprehensive research on the topic
• Collaborating with product owners, engineers, and other knowledge holders to create and improve content based on their best practices and use cases
• Making sure that the content supports the key requirements
• Ensure accuracy in software documentation and tutorials
• Digging into new topics, covering different contexts and technical aspects, delivering outstanding content
• Enhancing the overall content marketing strategy and going beyond SEO content
• Contribute to different areas of content creation (website, blog, YouTube, advertising) with your ideas

Useful
Materials

• Railsware Handbook
• Great Development Culture
• Onboarding Process at Railsware
• Remote Collaboration Workflows
• Balance Between Authority, Responsibility, and Accountability
• How We Hire Marketers at Railsware

Benefits
and Perks

As a part of our life-work balance, we want Railswarians to live an active and wholesome life. That’s why we take perks pretty seriously.Check our Handbook 

• Competitive compensation: Let's face it: in a late capitalistic world, getting paid well certainly doesn't hurt.
• Growth opportunities: Outline your growth and development plan, expand your skills, knowledge, and career horizons in a supportive and innovative environment.
• Remote and flexible schedule: Railswarians live in more than 25 countries with different time zones. All of them are free to choose their most productive work time and place.
• Smart Expense policy: There's an additional sum allocated to help you set up your workstation, improve your health, and learn whatever you want and how you want. No. Questions. Asked.
• Secure hardware and equipment: Your productivity is our priority. Once you join Railsware, you’ll get secure equipment of your choice.
• 34 Paid days off: Railswarians rest 24 days per year + 10 days to cover your national holidays.
• Regular online and offline gatherings: We frequently meet online and offline to get acquainted, collaborate, build a network, and have fun together.

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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