B2B Marketing Manager

A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes —  knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right. 

We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.

At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together. 

Thumbtack by the Numbers

• Available nationwide in every U.S. county
• Over 85 million projects started on Thumbtack
• More than 11 million 5-star reviews and counting
• Pros earn billions on our platform
• 1000+ employees 
• $3.2 billion valuation (June, 2021) 

About the B2B Marketing Team The B2B Marketing team at Thumbtack is at the forefront of driving growth by engaging and empowering our professional partners. We develop and execute innovative marketing strategies that enable pros to succeed, fostering deeper relationships and expanding Thumbtack’s presence in the home services industry. Through collaboration with Sales, Product, and Operations, we ensure that our pros have the tools, insights, and support they need to thrive.

About the Role

As a B2B Marketing Manager at Thumbtack, you’ll be responsible for designing and executing strategic account-based marketing (ABM) campaigns to target high-value accounts, enhance engagement, and drive measurable revenue growth. Collaborating with cross-functional teams, you will optimize account prioritization, leverage data-driven insights, and innovate campaign strategies to expand Thumbtack’s presence in the B2B market. This role requires a mix of strategic thinking, data fluency, and operational excellence.

Your Responsibilities

• Develop and execute end-to-end account-based marketing (ABM) strategies to target key accounts and drive revenue growth.
• Design personalized, multi-channel campaigns leveraging email, direct mail, social media, and in-app experiences to engage pros effectively.
• Partner closely with Sales and Product Marketing teams to align ABM strategies with company goals and create tailored sales playbooks and marketing collateral.
• Use data and insights to identify high-value opportunities, prioritize accounts, and refine campaigns for maximum impact.
• Monitor and report on campaign performance, providing actionable insights to optimize strategies and achieve measurable outcomes.
• Lead experiments to test new acquisition strategies and scale successful initiatives across key markets.
• Manage ABM tools and platforms, ensuring seamless integration with Salesforce, Pardot, Looker, and other Martech systems.

What you'll need

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

• 6+ years of experience in B2B marketing with a strong focus on account-based marketing or customer engagement.
• Proven track record of developing and executing ABM campaigns that deliver measurable business results.
• Strong strategic and analytical skills, with the ability to interpret data and apply insights to optimize marketing programs.
• Experience collaborating cross-functionally with Sales, Product Marketing, and Operations to align efforts and drive results.
• Proficiency in marketing technology platforms, including ABM tools, marketing automation systems, and CRMs like Salesforce.

Bonus points if you have

• Experience in the home services or tech industries.
• Familiarity with Donald Miller’s StoryBrand framework for crafting clear, customer-centric messaging.
• An MBA or related certifications in ABM, demand generation, or digital marketing.
• Experience working in a virtual-first, remote environment.

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines. Learn more about our virtual-first working model here. 

For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $128,700 - $157,300. 

For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $115,800 - $141,600. 

For candidates living in all other US locations, the expected salary range for this role is currently $109,400 - $133,800. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

#LI-Remote

Benefits & Perks

• Virtual-first working model coupled with in-person events
• 20 company-wide holidays including a week-long end-of-year company shutdown
• Library (optional use collaboration & connection hub) in San Francisco
• WiFi reimbursements 
• Cell phone reimbursements (North America) 
• Employee Assistance Program for mental health and well-being 

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