B2B Marketing Lead

We're hiring at Tiny Health and I'm excited about it
I've been here since we were tiny (pun intended) and this is the most interesting moment yet. We're past the "will this work?" stage, but still small enough that everything you do actually matters, and defines our company's future. You're not maintaining, but building and scaling something real. And to me, that's an exciting place to be.

And getting to do it in healthcare, in the gut microbiome space, makes it even better. I love working on big, real problems. And I've since learned, the gut microbiome affects so much: digestion, immunity, chronic illness, mental health, how babies develop. And most people still don't have access to good information about their own. We're changing that.

We built a microbiome testing company that resonated with moms and babies. People love the product, the science is legit, and we've helped over 100,000 people understand what's actually going on in their gut.

Now we're expanding quickly into adult health - digestive issues, hormones, longevity, which means new audiences, new problems to solve, new everything to figure out.

Which brings me to: I need talented people.
Two roles on my team:

- Growth Marketer: Someone who wants to own acquisition end-to-end. We have real traction and ambitious goals, so you'd be building on something that's working, not starting from zero.

- HCP & B2B Marketing Lead: We're growing our healthcare provider channel and it needs someone dedicated to it. If you know how to talk to clinicians and navigate the B2B health world, this is a ground-floor opportunity to shape something new.

We're remote, the team is small but mighty, and you'd have real ownership over your work. If either sounds interesting, or you know someone it'd be perfect for, DM me or comment below. Happy to share more.

---

The Opportunity

We’re looking for a performance-driven, clinically fluent B2B HCP & Marketing Lead to help us scale our partnerships and HCP channels. This is a high-impact, cross-functional role for someone who thrives at the intersection of scientific storytelling, practitioner acquisition, partner marketing / sales enablement, lifecycle marketing and strategic B2B growth.

You’ll own the marketing strategy for our HCP (healthcare practitioner) and enterprise channels, educating practitioners, functional medicine networks, wellness brands and longevity clinics on our microbiome testing platform, and leveraging both paid and organic channels to drive qualified leads to our B2B funnel, ensuring optimal conversions.

What You’ll Do

B2B & HCP Go-to-Market

• Design and execute lifecycle marketing campaigns for healthcare providers (HCPs), clinics, and enterprise prospects, across email, webinars, social, website, blog and paid media
• Own the go-to-market strategy for new B2B products or enterprise offerings (e.g., new metric/marker or product launches, API suite, Tiny Academy, Tiny certification process, education profile)
• Develop funnel strategies from awareness through onboarding, focusing on activation and retention of HCPs and strategic partners
• Optimize our HCP-DTC flywheel to drive downstream patient testing and grow referral-based revenue

Scientific Content & Clinical Education

• Translate complex gut and vaginal microbiome science and clinical research into compelling B2B messaging, webinars, white papers, and sales collateral
• Collaborate closely with science, clinical, and partnerships teams to build educational campaigns that support partner success
• Build a clinical studies marketing toolkit (one-pager, slide, FAQ, and email copy) that clearly communicates opportunities, study pathways, and how partners can work with Tiny Health
• Co-lead thought leadership, newsletter, and content efforts for the HCP community (functional MDs, NDs, nutritionists, integrative practices, concierge medicine) and enterprise clients (health assessment companies, wearables, hormone health companies, wellness brands)

Growth & Performance Marketing

• Run targeted B2B campaigns on platforms like Meta, LinkedIn, Google and via email using tools like Klaviyo or SendGrid
• Work with data & analytics to track campaign performance, attribution, and conversion, optimizing to cost-per-lead and LTV
• Collaborate with sales, partnerships, and operations teams to nurture pipeline and ensure alignment on lead quality

Cross-functional Collaboration

• Work with our partnerships team on go-to-market and co-branded campaigns
• Partner across clinical, D2C marketing, operations, product, and science to ensure brand consistency, product roadmap alignment, and accuracy of scientific translation on clinical marketing collateral
• Manage agency or contractor relationships as needed to support design, copy, or campaign execution

:dna:

Preferred Qualifications

• Have 4+ years in B2B marketing, preferably in healthtech, lab testing, clinical diagnostics, or wellness
• Have worked closely with or marketed to functional medicine, integrative MDs, NDs, or longevity clinics
• Are skilled in scientific communication and can distill complex topics (e.g. gut microbiome, AI insights, metabolomics) into digestible, compelling narratives for healthcare professionals
• Understand the B2B2C dynamic—and know how to leverage HCPs to grow patient volume
• Are comfortable managing campaigns across email, paid media, content, and lifecycle marketing
• Have a solid marketing analytics mindset and know how to interpret funnel metrics, test hypotheses, and optimize for ROI
• Are a strong writer, clear communicator, and thoughtful collaborator

Bonus Points

• Registered Dietitian or clinical background in nutrition, functional medicine, or microbiome
• Experience with CRMs like Zoho or HubSpot, Klaviyo, Sendgrid, Webflow, Google Analytics, and Ad Platforms (Meta, Google, Linkedin)
• Experience working in a past faced Series A–B stage startup with limited resources and high expectations
• Familiarity with Fullscript, Rupa Health, Evexia or other HCP marketplace platforms

Why Join Tiny Health

• Help shape the future of preventative health and root-cause medicine through gut and vaginal e microbiome testing
• Collaborate with a world-class team across science, product, partnerships, and design
• Flexible remote work environment with a mission-driven culture
• Competitive comp, benefits, and equity in a fast-growing company

About Us

• Crazy ambitious mission: we're reinventing how we should think about pregnancy and infant wellness, leveraging all the exciting research in the early-life microbiome space. From there on, we expand into adult gut and vaginal microbiome health for overall wellness. This is an opportunity to have a trajectory-altering impact on humanity
• Feels like family: we have a grown-up, thoughtful culture but we love having a playful side and a sense of humor
• ‍Lots of room to experiment, iterate, and build: we have a huge vision and you'll have the opportunity to grow rapidly and influence the strategic direction of the company (and we have 2+ years of runway to make that happen)
• Transparent culture: we do the right thing: by the team, users, stakeholders. When you have complete trust in your teammates, you can be much more open and move faster ;)
• Our core values:
  • Learn fast, be better (get to the root cause)
  • Relentlessly resourceful but know when to ask for help (scrappy but smart)
  • Think like an owner (have accountability)
  • Act with honesty and empathy (radical candor)
  • Delight people by anticipating their needs (be proactive and thoughtful)

How to Apply: Does this role sound like a good fit for you? Email [click apply]. Include the role's title in your subject line and send along with the following: CV, portfolio (if applicable), and a cover letter indicating:

1. Why Tiny Health
2. Why You
3. One thing you’d improve or test in our current B2B funnel

---

☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

‼️ If the apply button is not responding to clicks, check that you have pop-ups enabled for this site.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

🔗 The original poster’s LinkedIn profile is hyperlinked somewhere in this listing. If you can't find any links, you’re likely viewing a scraped or unauthorized copy or there isn't one available for this job.

📢 Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.

🎉 Got hired through this board? Let us know!