B2B Content Writer

➡️ CONTENT WRITER —

📌 Experience: 4+ years as a senior writer, editor, speechwriter, or executive ghostwriter in B2B SaaS.
📌 Ghostwriting: Proven ability to mimic executive voices and structurally coach leaders on their content.
📌 Cadence: Ability to maintain a daily rhythm on LinkedIn and a weekly long-form publishing schedule.
📌 GTM Collaboration: Experience executing marketing briefs (ads, landing pages) while fiercely protecting brand voice.

Posted by: Walter Zepeda, Co-founder and CEO

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Job Description

Our Client is executing an ambitious AI pivot designed to durably strengthen our market position. We are looking for a Content Writer to join their newly structured Brand & Content department, where the unambiguous goal is to build an engaged ICP audience on borrowed channels.

This is not a traditional content-marketing role focused on churning out SEO blog posts for pageviews. The center of gravity here is deeply editorial. You will serve as the writing pillar of a four-person powerhouse team, acting as an autonomous producer of heavy, structural pieces that install

If you are a senior writer with sharp editorial instincts, atomization discipline, and the ability to disappear behind someone else's voice when needed, this role is for you.

Key responsibilities:

Editorial Production & Heavy Content

• Design and produce structural written pieces, manifestos, foundational articles, lead magnets, and long-running LinkedIn series that carry true authority and earn external citations.
• Ensure every piece carries a clear, defensible point of view and a structure that rewards reading to the end.

Content Atomization & Cadence

• Treat atomization as a strict discipline: turn one mother-piece into 15–25 derivatives (LinkedIn posts, quotes, threads, newsletter segments) without diluting the message.
• Sustain a daily written presence on LinkedIn (official and signature personal accounts) and a weekly cadence for long-form formats.
• Maintain a real-time editorial calendar and a pre-produced content buffer to ensure the brand publishes on rhythm, without breaking quality.

Ghost-Writing & Coaching

• Ghostwrite LinkedIn posts, signed articles, and manifestos for the Head of Brand & Communication, perfectly matching their tone, posture, and recurring lexicon.
• Provide editorial coaching on pieces the Head writes themselves, offering structural feedback and point-of-view sharpening.

GTM Collaboration

• Write high-converting copy for the GTM team’s paid and owned-channel projects (landing pages, ad copy, nurture sequences, lead magnets) while fiercely protecting the editorial voice.
• Flag and push back on any GTM briefs that would dilute the brand's tone.

System Management & Craft

• Maintain and evolve the tone-of-voice guidelines in partnership with leadership.
• Test, integrate, and set the standard for how the team uses AI writing tools as leverage to multiply output without losing the human voice.

Requirements

• Proven track record as a senior editorial writer, with a portfolio of heavy, structural pieces (manifestos, white papers, thought leadership).
• Exceptional ghost-writing abilities, you know how to adopt another leader's voice invisibly and consistently.
• Deep understanding of content atomization (write once, ship many) and cross-channel distribution, especially on LinkedIn.
• Ability to hold a high-quality bar under the pressure of a daily publishing cadence.
• Strong backbone to defend the brand's editorial line and push back when conversion pressures threaten to dilute the voice.
• A proactive approach to testing and integrating AI tools into the writing workflow.

Nice To Have

• Experience writing for the marketing, social media, or Intentional Social categories.
• Preferably have experience within B2B SaaS environments
• Previous experience bridging the gap between Brand (audience building) and GTM (demand gen/conversion) teams.
• A background in journalism or deep editorial strategy, rather than just traditional SEO content writing.

* This position is hybrid