B2B Content Writer

I'm looking for a content writer who wants to build something from scratch.

Here's the reality:

For the past few years, Your Content Mart (my agency) has been helping B2B SaaS companies like Copysmith, SweetProcess, and OneCal turn SEO into a customer acquisition channel.

We use our Signup Engine Framework to create content that drives signups, not just traffic.

But our own blog? It's not where it should be.

So, we're hiring our first B2B Content Writer, not to churn out blog posts, but to help us build a lead generation engine that proves our framework works for us, not just our clients.

Here's what that means:

→ 50 blog posts in the first 90 days.
→ MoFu and BoFu content that targets high-intent keywords.
→ Data-driven research that positions us as thought leaders.
→ Working directly with me and our Content Manager.

This isn't easy. But if you're a B2B writer who understands that SEO should be measured in customers, not clicks, this could be exactly what you're looking for.

You'll have full creative ownership. Full credit for your work. And once you prove this works, you'll transition to working on high-value client projects.

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About Your Content Mart

Your Content Mart is a fully remote SEO agency on a mission to change how B2B SaaS companies think about organic search.

Since our founding in 2021, we've specialized in one thing: building and implementing SEO strategies that actually drive business results. 

While other agencies obsess over traffic numbers, we focus on what matters: signups and paying customers. 

Our Signup Engine Framework has helped companies like Copysmith, SweetProcess, and OneCal build SEO strategies that deliver real ROI.

If you believe SEO should be measured in customers gained, not just clicks earned, you'll fit right in.

The Opportunity

You'll be our Founding In-house Content Writer, responsible for transforming our blog into a lead generation machine that drives real business results. This means you'll work directly with our Founder, Shehu Abdulganiy, to build thought leadership for Your Content Mart. 

You'll interview industry experts, collaborate with established content marketers, and create content that showcases our Signup Engine Framework in action.

Over the next 6-12 months, your goal is clear: make our blog our most reliable source of qualified leads. Do that successfully, and you'll have proven you can deliver results at scale. That's when you'll transition to working on high-value client projects, commanding the expertise and track record that separates senior content strategists from order-takers.

You're not just joining a team. You're building your reputation while building ours.

What You’ll Be Doing:

The Big Goal: In your first 90 days, you'll help us publish 50 high-quality blog posts that transform our blog into a lead generation engine. You won't be doing this alone; you'll work closely with our Founder, Content Manager, Content Operations Specialist, and Graphics Designer.

Your Week-to-Week:

• Write 1-2 MoFu and BoFu content pieces that rank for high-intent keywords and drive signups.
• Conduct interviews with subject matter experts to add depth and authority to your content.
• Repurpose our top content for LinkedIn Pulse, Substack, and Medium to extend our reach.
• Collaborate on 1-2 major data-driven articles or research studies each month.

Beyond the Blog:

• Join monthly strategy sessions to brainstorm content ideas and identify opportunities.
• Create sales enablement assets (case studies, teardowns) when needed.
• Support content initiatives on LinkedIn and X as time allows.
• Contribute to marketing experiments, such as webinars, outreach campaigns, and partnerships, as they emerge.
• Keep yourself updated about SEO trends, AI search developments, and B2B SaaS content marketing.

Who We’re Looking For:

Must-Haves:

• 3-5 years of professional content writing experience (we'll consider 2+ years for exceptionally strong candidates).
• Exceptional writing ability; this is non-negotiable. Poor writing disqualifies you immediately.
• Proven B2B SaaS content experience, ideally writing for a marketing audience.
• Deep understanding of SEO concepts, including keyword research, search intent, on-page optimization, internal linking, content structure, and technical SEO fundamentals (you'll be writing about these topics, not just applying them).
• Experience writing MoFu and BoFu content that targets high-intent keywords.
• Strong research skills and ability to synthesize insights from subject matter experts into clear, compelling narratives.
• Self-driven with a strong sense of ownership you can take a piece from ideation through final draft with minimal hand-holding.
• Excellent communication skills (written and verbal) for collaborating with team members and interviewing experts.
• Meticulous attention to detail; typos, factual errors, and sloppy work won't fly.

Nice-to-Haves (But Will Make You Stand Out):

• Hands-on experience with popular SEO tools (Ahrefs, Semrush, Google Search Console, Screaming Frog).
• Experience using AI tools for SEO content creation and optimization.
• Ability to analyze data and translate insights into actionable content angles.
• Familiarity with the project management software space.
• Portfolio pieces that rank on page 1 of Google for competitive terms.

What You Stand to Gain:

Compensation:

• ₦500,000 monthly salary.
• Performance bonuses and salary increases after year one.

Learning & Development:

• Direct 1-on-1 mentorship from Shehu Abdulganiy, Founder of Your Content Mart.
• Access to the same premium SEO and content marketing training programs (worth $1,000+) that we use to deliver client results.
• Master our Signup Engine Framework and apply it to real projects.

Work Setup:

• Work remotely from anywhere with flexible hours. We care about results, not when you're online.
• We cover the essential software and tools you need to do your job well.
• Your work gets published under your name, allowing you to build your personal brand while building ours.

Career Trajectory:

• Successfully complete your 3-6 month probation, and you'll start working on premium client projects.
• Grow your expertise in high-intent SEO and conversion-focused content.
• Position yourself as a specialist in B2B SaaS content marketing.

How to Apply

Ready to join us? Here's what we need from you:

Submit your application via [click apply]

What to prepare:

• Your resume/CV
• LinkedIn profile URL
• Portfolio website (if you have one)
• 3 published writing samples (URLs preferred) - at least 2 should be MoFu/BoFu content
• A brief note (100-150 words) about your background and why this role excites you
• One example of content you're proud of and its impact

Timeline: We review applications on a rolling basis and will contact qualified candidates within 5-7 business days.

For questions, send an email to shehu@yourcontentmart.co. 

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