B2B Content Marketing Specialist

My favourite thing to post: I'm hiring!

We’re building a new Brand & Creative team at APO Group and I’m looking for a Marketing Content Specialist who thinks strategically, writes uniquely, and has great experience in B2B.

This is a hands-on, high-trust role for someone who knows how to create content that moves people – across social, email, web pages, brochures, and things we haven't imagined yet. You will work closely with me on strategy and copy, and collaborate with designers and a Digital Marketing Manager. We're looking for someone who is no-drama, curious, and happy in a growing team – that means sometimes inventing solutions on the go. You must be comfortable with change :)

This role is remote. SA-based or time-zone aligned.

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Location: Remote (GMT+2 or similar time zone preferred)

Reports to: Marketing Director

Contract: Full-time

About APO Group

APO Group is the leading strategic communications consultancy and press release distribution service across Africa. With a presence in all 54 African countries and the continent’s only proprietary media content distribution platform alongside a PR team, we are trusted by global brands like Canon, FIFA, Afreximbank, Liquid Intelligent Technologies, NFL, Western Union, the Global Africa Business Initiative (GABI) and many more.

We use smart, strategic PR, content, and technology to support our clients – and we do it while elevating African stories that deserve global attention.

About the role

We’re building a new Brand & Creative team to grow the APO Group and our clients' brands – and we’re looking for a confident, collaborative Marketing Content Specialist to bring these brands to life.

This is a hands-on writing role with strategic input and close collaboration. You’ll work directly with the Marketing Director to shape and deliver high-impact content across social media, email flows, web pages, brochures and more. We're creating a new content engine that will complement a refreshed brand design, launching soon.

What you’ll do

Support strategies for and write:

• Social media posts (with LinkedIn and Instagram being your priority channels – organic with boosting strategy)
• Email marketing
• Web copy (with a website revamp being a major once-off project)
• Internal comms
• Brochures and branded collateral as needed

Support lead generation and commercial goals:

• Write with clarity and credibility for B2B buyers across sectors
• Help align messaging with campaign goals, CTAs, and digital flows
• Collaborate on content sequencing for campaigns (eg. LinkedIn → email → landing page)

Collaborate closely with the Marketing Director:

• Share and co-create content for marketing
• Provide drafts, copy iterations, and brainstorm ideas in partnership
• Grow with the role as our team, tools and projects evolve

Contribute to the brand’s evolution:

• Protect and elevate our tone of voice across channels
• Partner with designers to align visuals and messaging
• Partner with the Digital Marketing Manager, who will support you with scheduling and community engagement on social media, and other social support as required

Who you are

• A strategic content creator with 3–5+ years of experience in writing, digital, or content marketing roles
• Outstanding grasp of English (written and verbal)
• Comfortable writing for both storytelling and conversion
• Digitally fluent – you understand how content works across channels
• A natural collaborator with a strong visual eye and structured approach
• Enjoy monitoring trends in marketing and proactively sharing new ideas
• Culturally aware and able to write with regional nuance for African markets
• Experienced using AI to support idea generation and efficiency – not to replace your craft
• Motivated by working in a small, growing team where your voice matters

What success looks like

• Content across channels is sharper, smarter, and more brand-aligned
• APO Group is gaining recognition and qualified leads from our digital presence
• You’re seen as the go-to for content quality, tone, and delivery
• You’ve helped lay the foundations of a marketing function we’re proud of

How to apply

Apply with a CV and professional portfolio (marketing copy-focused) to [click apply].

Applications close 18 August 2025.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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