B2B Content Marketing Manager

[Contract Position]

6 month contract, 40 hours/week

Pay Range $40-65/hr.

About the Role

In this role, you will work closely with the B2B integrated marketing team to develop and execute content that drives brand awareness and ultimately acquires new corporate accounts. Your primary focus will be to funnel greater engagement and higher quality leads to our client's B2B website. You will be tasked with creating a variety of content, including blog posts, landing pages, LinkedIn content, and select sales collateral — briefing in our content agency and steering copy and creative.

You should have a strong understanding of content marketing best practices, SEO, and web marketing. The ideal candidate will have exceptional organizational skills, a passion for testing and experimentation, and the ability to tailor messaging to various target audiences. Additionally, the successful candidate should have a keen eye for design and be proficient in brand marketing.

Own Web Content

• Lead the content strategy to improve organic reach, engagement, and lead quality across our client's B2B website.
• Own the content calendar and deliver a steady pipeline of assets (blogs, webpages, case studies, industry landing pages, interactive tools, feature comparisons).
• Develop conversion-focused content optimized for SEO, UX, and the buyer journey — from awareness through decision.
• Run A/B testing on headlines, UX flows, and CTAs to drive higher signups and demo requests.
• Create thought leadership and product-led content tailored for verticals like tech, finance, professional services, and healthcare.
• Collaborate with design, analytics, and product marketing partners to ensure content reflects brand voice, positioning, and measurable outcomes.
• Package top-performing web content into multi-use assets that can be leveraged across campaigns.

Design Sales Enablement Collateral

• Translate messaging & positioning into compelling one-sheeters, solution briefs, battlecards, and select sales decks that support the launch of Meal Manager and Catering.
• Design enablement collateral that speaks to different personas and industries, equipping sales teams to confidently address objections and articulate differentiators.
• Partner with sales and marketing stakeholders to align enablement materials with pipeline priorities and product rollouts.
• Produce training materials and internal FAQs that simplify complex offerings into digestible talking points.

Grow Social Presence

• Build and execute LinkedIn content plans that amplify our client's voice, engage decision-makers, and drive organic visibility.
• Publish and promote seasonal, cultural, and product-led content tied to key events (e.g., Thanksgiving, Employee Appreciation Day, Diwali).
• Repurpose high-performing blog and web content into short-form social posts, carousels, and video scripts for organic reach.
• Support employee advocacy by developing internal playbooks and shareable content kits that extend our client's presence through employees' networks.

Skills/Experience

• Superb written and oral communication skills, with the ability to distill complex value props into clear, engaging content.
• Proven experience building holistic content strategies that align web, sales, and social to generate measurable business results.
• Expertise in SEO-driven content development, conversion optimization, and UX writing.
• Hands-on experience with sales collateral design, particularly one-pagers, briefs, and decks.
• A strong testing mindset and ability to interpret data from tools like Amplitude, Google Analytics, and Contentful.
• High proficiency in managing content calendars, editing, and working across cross-functional teams.
• Familiarity with design and publishing tools (e.g., Canva, Google Slides).
• Background in B2B marketing (preferred).
• Bachelor's degree in Marketing, Journalism, or related field (preferred).

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