Audience Strategist

I’m HIRING! Looking for an audience strategist who can help expand visibility across all platforms (social, newsletter, distribution, etc), as well as help us pick the right topics our audience actually wants to read.

Looking for someone who has their finger on the pulse of culture, is great at coordinating across teams, and knows how to write a killer headline.

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USA TODAY is looking for an Audience Strategist, Shopping to lead audience planning and distribution strategy for commerce content. This role serves as the architect of how shopping content is promoted and surfaced—ensuring the right content reaches the right audience at the right time across platforms. The strategist plays a critical role in aligning editorial, audience, and revenue priorities to drive performance. This role reports to the Editorial Director, Shopping. 

The ideal candidate has strong news judgment, a sharp understanding of audience behavior, and experience using data to inform strategy and real-time decision-making. They are highly collaborative, organized, and comfortable operating in a fast-paced, performance-driven environment. 

What You’ll Do 

• Create and manage audience and promotion plans tied to commerce priorities, including shopping tentpoles, seasonal moments, partnerships, book launches, and USA TODAY Store campaigns 
• Own distribution strategy across platforms, including site placement, newsletters, social, search, and emerging channels 
• Use real-time and historical performance data to adjust strategy and optimize content reach, engagement, and revenue 
• Work closely with editors, reporters, and commerce teams to align content planning with audience opportunities and high-intent moments 
• Identify opportunities to amplify, resurface, or extend the lifecycle of high-performing commerce content 
• Partner with newsroom and audience teams across the network to scale distribution and sharing of commerce content 
• Coordinate execution across teams, ensuring clarity in priorities, timing, and promotion strategy 
• Lead post-campaign analysis and translate results into actionable insights and repeatable playbooks 

What We’re Looking For 

• 3+ years of experience in audience strategy, newsroom planning, SEO, growth, or digital media 
• Strong understanding of how content performs across platforms, including search, social, newsletters, and on-site experience 
• Experience using AI and automation tools to inform audience strategy, optimize distribution, and identify growth opportunities across platforms 
• Experience using analytics tools to inform decisions and optimize performance 
• Demonstrated ability to make fast, data-informed decisions in a deadline-driven environment 
• Excellent news judgment and understanding of timing, relevance, and audience intent 
• Strong communication and organizational skills, with the ability to coordinate across multiple teams 
• Familiarity with commerce, affiliate, or revenue-driven content strategies is a plus 

How To Apply: 

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

1. Your resume – one to two pages.
2. A cover letter that outlines how you would approach the job.
3. Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.