Associate Product Marketing Manager

Skio's hiring its first product marketer.

Ten-ish years ago, when I was writing blog posts about paid search and had a hairline, I made the jump from content to product marketing. In a career pockmarked by false starts, pivots, and passing Go without collecting $200, this was the rare move I nailed.

Now I'm stoked to help someone else do the same thing 👇

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What?
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Associate Product Marketing Manager.
The second marketer at Skio
An AI-amplified, multidisciplinary doer.

I was too chickenshit to call this a Gen Marketer ™️ role (🫡 the GOAT Emily Kramer) but it kinda leans that way.

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Why this, why now?
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Skio's been around for four years and has absolutely crushed it despite lacking...

Positioning docs.
Feature pages.
Enablement assets.
Lifecycle emails.
etc.

I'm looking for a partner to help me build a foundation for Skio's next phase of growth.

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You
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1-3 years in (some kind of) marketing
Experience in the Shopify ecosystem / subscriptions
Can read (critically), write (well), and 'rithmetic (with technological assistance)
US/Canada based (the role's remote)
Likes: Subscriptions, sleuthing, sharing your innermost desires with Claude
Dislikes: Synergies, circle-backs, bifurcation, and other consultant brain rot

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The gig
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Competitive intelligence
Product launches
Case studies
Lifecycle campaigns
Sales enablement

In other words: execution, execution, execution.

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We're looking to move quickly on this one. DM me if interested. Link to full JD in comments.

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About Skio

Skio helps Shopify brands turn one-time buyers into subscribers (and keep them).
We ship new features every week because standing still means falling behind. We're competing against platforms that haven't changed in years, and we're winning. That's why brands like Grüns, Everyday Dose, im8, and Instant Hydration trust us with their subscription revenue.
If you want to work somewhere that moves at startup speed but serves real enterprise brands, you're in the right place.

About the Role

You'll be the second marketing hire at Skio. This is an execution-heavy IC role. You're not coming in to set strategy from scratch and hand the doing off to somebody else (unless that somebody is Claude).
What does that actually mean? Keep reading:

You'll bring positioning to life. We set the positioning together, you bring it to life: write the battlecards, create the comparison guides, research competitor limitations, and make sure every piece of sales enablement ladders up to our core story. You're the one turning positioning frameworks into assets sales actually uses.
You'll own weekly launch cadence. We ship fast. Every week there's something new. Your job is to coordinate the logistics: write changelog entries, create positioning one-pagers, build enablement materials, schedule campaigns, and make sure nothing falls through the cracks.
You'll help build an expansion revenue engine. Build and run the campaigns that teach our customers how to get the most out of Skio: set up email flows in HubSpot, create segmentation rules, write copy, coordinate with Merchant Success on outreach timing, and track what's working.
You'll write like a human. No "robust solutions." No "seamless integrations." No "leveraging best-in-class platforms." If you can't explain it to a stranger at a bar, you can't say it.
This role is 80% execution, 20% strategic input. We're looking for someone who can move fast (read: use AI to 10X themselves), write well, and doesn't need their hand held. An early-career gen marketer(h/t Emily Kramer) with some experience in and a lot of gusto for both product and lifecycle marketing.
As you prove yourself through execution and the needs of the business evolve, the goal is for you to eventually own the product marketing function at Skio.

Responsibilities:

Competitive Intelligence- Gather information on key competitors' products, pricing, marketing strategies, customer feedback, and hiring trends- Analyzes collected data to identify competitor strengths, weaknesses, opportunities, and threats (SWOT)- Write battlecards, comparison guides, and counter-positioning one-pagers
Product Launch Execution- Coordinate weekly launch cycle: write changelog entries, positioning one-pagers, etc.- Schedule and execute launch activities across product, sales, CS, and marketing teams- Create sales enablement materials related to new features
Product & Feature Education- Work with product team to create training materials for sales org- Build internal enablement content (feature guides, demo videos, FAQ docs)- Translate complex technical features (state-based analytics, page-based architecture) into simple explanations
Lifecycle & Expansion Marketing- Build and run email campaigns in HubSpot and in-app campaigns with Chameleon for onboarding, feature adoption, upgrade triggers, and success milestones- Implement customer segmentation based on usage, vertical, and growth stage- Work with Merchant Success to execute expansion playbooks at scale
Customer Marketing- Interview customers to learn how they use Skio to grow- Turn customer stories into case studies that highlight wins backed by real numbers- Document customer requests and share with product org.
What We're Looking For

1-3 years of (product) marketing experience - You've probably done marketing work before, but you don’t have to have deep product marketing experience to thrive here. This would be a great second role, or opportunity to transition into product marketing for someone with a background in subscriptions / ecom.
DTC or SaaS experience - You've worked in the Shopify ecosystem or with ecom subscriptions in some capacity and understand the basics
Competitive intel gets you goin’ - Subs is a competitive space. Understanding where Skio wins (or doesn’t) and how to convey that to the market is imperative. If digging through help docs and changelogs doesn’t sound like a gas, this might not be for you
Strong writing ability - You can write clear, engaging copy that sounds like a person. Comfortable writing battlecards, email campaigns, changelog entries
Comfortable with HubSpot, AI tools, etc. - You've built email campaigns, set up workflows, created segments. Not an expert, but not afraid of marketing automation. You use Claude/ChatGPT to work faster and research better. You automate boring tasks so you can spend your time on shit that interests you
Other Stuff

- Reports to: Head of Marketing

- Salary Range: ~$85K

- Location: Remote (US/Canada)

- Timeline: We’re looking to move quickly, ideally you’d be on board by EOY

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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