AI Search and GEO Specialist

We're hiring! We're looking for an experienced AI Search & GEO Specialist to join our team.

This is a specialist AI focused role, working alongside our SEO team to develop and lead strategies that improve our clients' visibility, mentions and citations across AI powered search platforms.

Job Description

We are looking for a highly knowledgeable AI Search and Generative Engine Optimisation (GEO) Specialist to lead our approach to visibility across AI-powered search and answer platforms. Working alongside our existing SEO, content and digital teams, you will focus specifically on how brands are discovered, understood, cited and recommended across platforms such as ChatGPT, Google AI experiences, Gemini, Perplexity and other emerging AI-powered search platforms.

We are looking for someone who is genuinely passionate about AI and understands how the search landscape is evolving beyond traditional search engines. You will be responsible for developing, testing and implementing strategies that increase brand visibility, mentions, citations and authority within AI-generated responses.

As this is a rapidly developing area, we are looking for someone who is highly analytical, curious and technically knowledgeable, with the ability to test new approaches and turn emerging developments in AI search into practical strategies for our clients.

Key Responsibilities

• Develop and lead AI Search, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) strategies across client accounts.
• Develop strategies to increase brand visibility, mentions, citations and recommendations across ChatGPT, Gemini, Perplexity, Google AI experiences and other emerging AI platforms.
• Analyse how AI platforms discover, interpret, retrieve and reference brand and website content, identifying opportunities to improve visibility.
• Monitor and measure AI visibility, brand mentions, citations, share of voice and competitor presence across generative search platforms.
• Conduct AI search competitor analysis to understand why competing brands and websites are being referenced or recommended and identify opportunities to improve client visibility.
• Research and implement strategies around entity optimisation, semantic relevance, structured data, knowledge graphs and brand authority signals.
• Work closely with the SEO team to ensure technical and organic search strategies support wider AI visibility objectives, while maintaining a clear focus on AI Search and GEO.
• Collaborate with content teams to develop and optimise content that can be effectively understood, retrieved and referenced by AI-powered platforms.
• Identify opportunities to strengthen brand authority and digital presence across relevant third-party sources, publications and platforms that may influence AI-generated answers.
• Develop testing frameworks and experiments to understand which factors influence visibility and citations across different AI platforms.
• Track developments across LLMs, generative search, AI agents and emerging discovery platforms, continuously testing new approaches and adapting strategies.
• Provide clear reporting and recommendations on AI visibility performance, opportunities and emerging trends.
• Educate and support internal teams on developments within AI Search, GEO and LLM-driven discovery.

Qualifications and Experience

• 3+ years' experience across SEO, search, digital strategy, content optimisation or a related technical discipline, with demonstrable hands-on experience or specialist knowledge in AI Search, GEO and/or AEO.
• Strong understanding of Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), LLMs and AI-powered search.
• Demonstrable understanding of how platforms such as ChatGPT, Gemini, Perplexity and Google AI experiences discover, interpret and surface information.
• Experience developing or implementing strategies designed to improve brand visibility, citations or mentions within AI-generated responses.
• Strong understanding of entity optimisation, semantic search, structured data/schema, knowledge graphs and digital authority signals.
• Good foundational knowledge of technical and traditional SEO, allowing you to work effectively alongside an established SEO team.
• Experience using relevant AI visibility, SEO, analytics and research tools.
• Strong analytical and problem-solving skills, with the ability to turn testing and data into actionable strategies.
• Naturally curious and highly knowledgeable about AI, with a genuine interest in keeping ahead of a rapidly changing industry.
• Comfortable experimenting with new tools, technologies and approaches where established best practices may not yet exist.
• Strong communication skills and the ability to explain complex AI and search concepts clearly to clients and internal teams.
• Experience working across multiple clients or within an agency environment would be an advantage.

What We're Looking For

We are particularly interested in candidates who can demonstrate real examples of improving brand or website visibility within AI-powered search platforms.

We are not simply looking for a traditional SEO specialist who uses AI tools. We are looking for someone who understands the emerging AI search ecosystem and can help us build and develop our approach to Generative Engine Optimisation and AI visibility as this area continues to evolve.

Posted by: Harriet Coleman, People and Talent Manager