Responsibilities and Duties
Content creation
- Writing 4 articles or blog content – 800-1200 words – each week (5 work days)
- Writing 2 social media posts each day
- Writing 200 words of SEO specific content each day (based on the blog)
- Writing 1 long form content per 20-22 work days which can be – a small guide or a long blog or LinkedIn pulse article or an eBook or other downloadable content or checklist of around 1600-2000 words.
- Writing other equivalent content in lieu of any of the above, which can include case studies, podcast-based write-ups, employees profiles, speeches, RFP or award answers, etc.
Strategy level tasks
- Gather intelligence around how better content could be delivered to the audience – with help of the marketing manager and other stakeholders
- Follow and build insights around industry specific content interests of the target market and include the best options in the next content calendar
Support the marketing manager to
- Increase in relevant traffic over website
- Increase brand and service awareness
- Sales leads generation (Leads which are matured by BD & Sales team)
- Convince and convert leads into hot leads (Leads ready to go for trial or start working, help BD & Sales with required content to nurture such leads)
- Improve retention and foster cross sell and upsell by producing content helpful for teams across the F&A division – Process, BD & Sales teams
Skills required
Essential
- Degree or equivalent qualification with good written & spoken English. Impeccable grammar is a must.
- Basic experience of using Microsoft Office suite – MS Word, MS Excel, PowerPoint.
- Experience/understanding of writing/ copy writing, ideally for the web and social media
- Understanding of the UK or US market
- Intellectually curious and able to dive into various subject matters
- Professional attitude
Proffered
- Understanding of F&A and Accounts Outsourcing as an industry and as a division
- Degree in a marketing-related subject or Bachelor’s / Master’s degree in journalism, communication, or English Literature
- B2C or B2B marketing experience
- Experience of marketing for an offshore services company
- Ability to undertake basic analysis and reporting
- Loves to read and write
Qualifications
- Mass Communication/Media Studies
- Business Journalism and Corporate Communication is a plus
- BA/MA in English Literature
- 3-5 years of work experience
Useful Licenses and Certifications
- Fundamentals of Digital Marketing – Google courses
- Hubspot Inbound Marketing Certification
- Any other relevant certifications or courses in writing, copywriting branding or marketing
QX Global Group is a global consulting, digital transformation, and business process management (BPM) services company that partners with organizations seeking to transform and optimize their business operations.
Based in North Yorkshire, we leverage our expertise in accounting, finance, recruitment, payroll, HR, and IT services to offer flexible onshore, nearshore, and offshore solutions tailored to meet your unique organisational needs.
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