Marketing Lead

Company Description

At INSIDEA, we are a fully remote organization, hiring top talents from across the globe to deliver exceptional digital marketing and HubSpot solutions. Our diverse services are designed to enhance your brand’s online presence and drive real, measurable growth. From marketing optimization and content creation to full-scale HubSpot integration, we provide a holistic approach to transform your digital experience and maximize performance.

Job Description

We are looking for a strategic, data-driven, and creative Marketing Lead to lead our marketing function and drive business growth. This role will be responsible for defining and executing the overall marketing strategy, building a strong brand presence, and generating high-quality leads across channels. You will lead a cross-functional team and work closely to align marketing efforts with company objectives.

Job Responsibilities: 

• Develop and execute marketing strategies aligned with business goals
• Own brand positioning, messaging, and go-to-market plans
• Manage and optimize the marketing budget for maximum ROI
• Strengthen brand presence across digital and offline channels
• Oversee content strategy, public relations, and internal communications
• Ensure consistency in brand voice, tone, and visual identity
• Lead SEO/SEM, paid media, email, social media, and influencer campaigns
• Drive lead generation and nurturing to support the sales pipeline
• Implement marketing automation and CRM strategies to boost conversions
• Build, lead, and mentor a high-performing marketing team
• Monitor and analyze marketing KPIs and campaign performance
• Present performance reports and insights to senior leadership

Qualifications

• Bachelor's or Master’s degree in Marketing, Business, Communications, or a related field
• 5+ years of progressive experience in marketing, with at least 3 years in a leadership role
• Proven track record in brand building, demand generation, and digital marketing
• Hands-on experience with marketing tools and platforms (e.g., HubSpot, Google Analytics, Meta Ads, LinkedIn Ads, SEO tools)
• Strong leadership, communication, and project management skills
• Exposure to global markets (EMEA, APAC, North America) is preferred

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