About company
GC AI is an AI platform for in-house lawyers to 10x themselves. Using the latest LLMs, we are building AI agents that can use company knowledge, leverage external sources, and connect with internal tools to provide better and faster legal advice to the rest of the company. Our founder and CEO is an AI visionary, three-time general counsel, and longtime in-house counsel for tech companies including Amazon, and our cofounder is an AI engineer obsessed with outstanding customer experiences in software.
Legal AI is a once-in-a-generation opportunity to build for a $300B annual market in the pinnacle vertical of AI, as recognized by everyone, including Supreme Court Justice Roberts who says that legal work “may soon be unimaginable” without AI. We are venture-funded, seed-stage, and building a world-class team. This is a role worth leaving your FAANG or other hot lawyer job for. Trust. 😎
About the role
As our first Lifecycle & Community Marketing Manager, you will drive customer and community-led initiatives that increase brand awareness, conversion, and word-of-mouth. This role will be metrics and data focused to increase demo bookings and conversion across the sales cycle.
Why we need you
We are growing incredibly fast and need to make sure the fundamentals of product education, messaging, positioning, and conversion optimization are measured and continually improved in our go-to-market motions. It is also important to foster and cultivate our passionate community of in-house counsel. They ❤️ GC AI and we love them!
What you'll do
Community Engagement & Growth
- Make our Slack community of in-house counsel blossom and grow!
- Nurture the community with engagement and sharing of thought leadership, content, and helpful AI prompting tips
- Highlight leaders in the community, in the Slack channel, and by getting as many testimonials as possible (including videos) for the website and on our G2 profile
Strategic Campaign Management
- Develop targeted audience segmentation strategies specifically for in-house legal teams, creating tailored messaging that resonates with general counsel, legal operations professionals, and corporate attorneys to improve engagement and conversion rates
- Launch campaigns across email, web, advertising, and content syndication that address the unique challenges and needs of corporate legal departments
- Leverage deep understanding of GC AI's use cases and in-house counsel workflows to drive conversion to paid enterprise seats
Growth & Distribution
- Expand distribution beyond owned channels by experimenting with legal in-house channels, including legal technology sites, bar associations, and corporate counsel communities
- Analyze campaign performance through the lens of the legal buying cycle, delivering actionable insights to marketing and sales leadership on what resonates with in-house legal teams
- Track key performance metrics focused on the unique customer journey milestones
Marketing Automation & Nurture
- Create email automation campaigns tailored to each stage of the legal technology adoption journey, including funnel nurture drips, trigger-based communications, and product updates
- Warm up prospects from various conversion points (classes, events, trial signups, demos) to drive product adoption within legal teams
Product Marketing & Messaging
- Develop compelling product narratives that communicate GC AI's value proposition to in-house legal teams
- Create and maintain detailed buyer personas for different segments, including General Counsel, Chief Legal Officer, Legal Ops, and corporate legal teams
You need these qualifications
- 5+ years of experience in a B2B lifecycle marketing or community role at a technology startup, with ownership of conversion rates and middle/bottom of funnel activation
- Expert in automations and workflows in HubSpot
- Strong data and analytics skills
- Excellent writing skills and an eye for detail
- Self-starter who can identify the right strategies to grow revenue
- Customer-first and community focused
It would be nice if you
- Are experienced in marketing to lawyers
- Are passionate about AI and familiar with using it extensively
- Have managed and grown a community before
Success in this role means
- Building a thriving global community that champions GC AI adoption
- Growth month-over-month of demos booked
- Increase conversion of self-serve and Enterprise deals
- Site conversion rate improvements
Compensation
$120,000
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