Head of Content Marketing

Description

Guideposts: A Workplace that Fosters Positivity and Hope 

At Guideposts, we are more than a company - we are a vibrant community with a shared mission of spreading positivity and hope. Our purpose is to strengthen people’s spiritual well-being, bringing them closer to God while honoring their beliefs and individual journeys. With compelling stories and resources available in multiple formats, Guideposts continues to inspire individuals and strengthen their faith through its impactful content.

We empower our employees to take ownership of their work, supporting them in their professional development and fostering a culture of accountability. We are one team, inspired by a vision of creating a world filled with hope. Agility informs all we do. We cultivate innovation and value flexibility.

For more than 75 years Guideposts has been a beacon of hope. We have touched the lives of millions through the power of shared experiences, superlative storytelling, and products and services that inspire, support, and encourage people to believe that all things are possible through faith, hope, and prayer. 

We believe that hope is contagious. This position is an opportunity for you to be an integral part of our North Star goal of impacting over 17.5 million people, creating a ripple effect of positivity that can truly make our world a better place.

Head of Content Marketing

We are seeking a proactive and strategic Head of Content Marketing to lead the development and execution of impactful content marketing initiatives. This role emphasizes exceptional project management and writing skills, blending creativity with data-driven insights to drive audience engagement and brand growth, especially across our Social Media Channels. You will lead content creation for campaigns, ensuring that all messaging reflects our brand’s personality and delivers a cohesive, compelling narrative across multiple platforms.

Ideal candidates will bring experience in Content Marketing (especially in social media) and fundraising or non-profit marketing (preferred, but not required), along with a proven track record in crafting compelling content and managing multi-channel campaigns.

Requirements

Key Responsibilities:

Strategic Content Planning

• Develop a comprehensive content marketing strategy that defines editorial direction, tone, and style across all channels.
• Plan, maintain, and manage an editorial calendar – especially for social media - to align with organizational priorities and audience needs.
• Collaborate with cross-functional teams to ensure cohesive storytelling and alignment with organizational goals.

Content Creation and Execution

• Lead the creation, editing, and publishing of high-quality written content, including blog posts, emails, case studies, whitepapers, and website articles.
• Craft clear, engaging copy that resonates with target audiences and drives desired actions across various initiatives, including donor engagement, fundraising, and broader marketing campaigns.
• Optimize all written content using SEO best practices to increase reach, engagement, and conversions.

Research and Audience Insights

• Conduct audience research and leverage analytics to inform content strategies and persona development.
• Monitor content trends, industry developments, and audience behaviors to keep strategies relevant and competitive.
• Use metrics to track performance, providing actionable insights for continuous improvement.

Content Optimization and Project Management

• Oversee the content lifecycle, ensuring that all content is regularly updated and optimized for maximum impact.
• Manage content initiatives end-to-end, ensuring timely execution and alignment with project goals and budgets.
• Implement A/B testing and collaborate with design teams to enhance the presentation and impact of content.

Qualifications:

• At least 8 years of experience in content marketing, copywriting, or a related role, with a strong portfolio of written work (portfolio submission required with application). Candidates with additional experience are encouraged to apply. We welcome candidates who may be re-entering the workforce and are excited to bring their expertise to a nonprofit setting.
• Exceptional writing and editing skills with an emphasis on crafting clear, compelling copy across various formats and channels.
• Proven project management skills, including the ability to prioritize tasks and manage multiple deadlines in a fast-paced environment.
• Strong understanding of SEO principles and content analytics to drive strategy and optimization.
• Familiarity with content management systems (CMS) and basic analytics tools (e.g., Google Analytics).

Preferred Skills:

• Experience in non-profit or fundraising marketing is highly desirable but not required.
• Knowledge of email marketing platforms, paid media strategies, or other digital marketing tools, such as Braze, Zeta, Klavio, and Unbounce.
• An analytical mindset with a passion for results-driven decision-making.

This role is ideal for a highly organized individual with a passion for storytelling and strategic content marketing. Join us to create meaningful content that amplifies our mission and inspires action.

Application Requirements: Portfolio Submission 

To be considered, please submit a portfolio showcasing your copywriting work, and marketing plans you’ve developed or contributed to in previous roles. 

 Job Location & Travel Requirements: 

Guideposts is based in the NYC Metro Area. Candidates must live within this region or work remotely and be willing to travel to our Danbury, CT office on a quarterly basis, with occasional travel between these visits depending on business needs.

Eligibility Note:
Please note that candidates residing in California, Ohio, North Dakota, Washington, and Wyoming are not eligible to apply.

Salary Description: $75,000 - $125,000

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