It's time to welcome another POPstar to the marketing team.
If you are a B2B Growth Marketer with 3+ years experience who gets things done. Makes good use of autonomy. Result and process thinking obsessed, creative, CURIOUS, and generally a doer, I want to talk to you. Please apply.
Position Overview:
As a B2B Growth Marketing & Lead Generation Specialist, you will be responsible for driving our customer acquisition efforts and creating demand for our products/services. In this role, you will also be responsible for developing and implementing comprehensive growth and demand generation strategies to acquire, nurture, and retain B2B customers using a diverse growth stack.
Key Responsibilities:
- Develop and execute multi-channel B2B growth marketing and demand generation strategies to create interest, acquire new customers, and expand existing accounts
- Create and manage demand generation campaigns across various channels to fill the sales pipeline with high-quality leads
- Plan and manage both offline and virtual events to generate leads, create demand, and nurture prospect relationships
- Create and oversee offline campaigns and Out-of-Home (OOH) advertising initiatives to increase brand awareness and demand
- Implement and optimize CRM nurturing programs to move leads through the sales funnel and maintain engagement
- Design and execute remarketing campaigns to re-engage potential customers and reinforce demand
- Manage digital advertising campaigns across various platforms, focusing on B2B audience targeting and demand creation
- Develop compelling content for demand generation, including whitepapers, case studies, webinars, and thought leadership pieces
- Utilize marketing analytics tools to measure campaign performance, ROI, customer acquisition costs, and overall demand generation effectiveness
- Collaborate with sales teams to align demand-generation efforts with sales goals and processes
- Monitor and report on key performance metrics, making data-driven recommendations for improvement
- Stay up-to-date with B2B marketing trends and best practices in growth marketing and demand generation.
Key Requirements:
- Bachelor’s degree in a relevant field.
- 3-5 years in a similar role with expertise in B2B demand generation strategies and tactics.
- Experience with lead generation, qualification, and nurturing strategies
- Proficiency in creating and managing content for demand generation (e.g., whitepapers, webinars, case studies)
- Knowledge of event marketing (both virtual and in-person) for demand creation
- Experience with offline campaign management and OOH advertising
- Proficiency in implementing and optimizing remarketing campaigns
- Strong understanding of digital advertising platforms and B2B targeting options
- Familiarity with marketing analytics tools and ability to derive actionable insights
- Experience with CRM nurturing programs and lead scoring.
- Collaborative and team-oriented, with the ability to influence without direct authority.
- Detail-oriented with a commitment to quality and continuous improvement.
Benefits:
- Competitive salary.
- Earned Wage Access.
- Hybrid Work.
- Engage with a collaborative and supportive team.
- Comprehensive training and professional development opportunities.
- Positive and inclusive work culture.
Why PaidHR?
As a people-centric company, we firmly embrace the idea that charity starts at home. Our team comprises exceptionally intelligent and cool individuals with whom you'll not only work but also grow. You, our first customers, are of utmost importance to us, and ensuring you have everything necessary to be your best self is always top priority.
Become a part of the best team!!!
📢 Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.