As a Growth Marketing Specialist, you will play a pivotal role in driving awareness, engagement, and conversions across BAS Group’s ecosystem. Working closely with cross-functional teams, you will create and execute data-driven marketing strategies to scale our campaigns and achieve our ambitious goals.
Key Responsibilities
1. Strategy & Campaign Development
- Develop and implement growth marketing strategies to drive user acquisition, engagement, and retention for BAS Group’s subsidiaries.
- Collaborate with the marketing team to design integrated campaigns.
- Ideate and execute inbound marketing campaigns.
- Align campaigns with overarching BAS Group goals for reach, active users, and revenue milestones.
2. Performance Marketing
- Manage paid campaigns across digital platforms (Google Ads, LinkedIn, Instagram, etc.) with a focus on ROI.
- Optimize budgets and ad creatives to maximize performance while minimizing cost per acquisition (CPA).
- Leverage data analytics tools to track KPIs and continuously refine marketing strategies.
3. Content Marketing & SEO
- Collaborate with the content team to produce high-impact blog posts, case studies, and thought-leadership pieces.
- Enhance organic reach by optimizing content for SEO, targeting key demographics for each subsidiary.
- Develop lead magnets, including white papers, e-books, and webinars, to attract and convert prospects.
4. Partnership & PR Support
- Identify and cultivate partnerships with industry leaders, influencers, and event organizers to amplify campaign visibility.
- Support PR campaigns by providing growth-focused insights, such as audience segmentation and target engagement.
5. Analytics & Reporting
- Monitor and report on campaign performance, using tools like Google Analytics, HubSpot, or Tableau.
- Use data to generate actionable insights, informing future campaigns and strategies.
- Measure success against key metrics, such as customer acquisition cost (CAC), lifetime value (LTV), and churn rate.
Qualifications
- Experience: 3-5 years in growth marketing, performance marketing, or related roles.
- Skills:
- Strong knowledge of digital marketing platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Ads).
- Proficiency in analytics and data interpretation.
- SEO and content strategy expertise.
- Proven ability to scale customer acquisition campaigns.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Soft Skills: Excellent communication, creativity, adaptability, and results-driven mindset.
Ready to build wealth and innovation at scale? Apply now to join BAS Group’s mission to redefine industries and empower communities.
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