Freelance SEO and Generative Search Strategist

Our amazing company, GLIDE®, is hiring an SEO & Generative Search Strategist (Freelance, Part‑Time)!

We are looking for a seasoned SEO strategist (3–6 years’ experience) to lead traditional and generative search efforts for our clients.

You’ll conduct audits, implement technical and on‑page optimizations, and help us stay ahead of AI‑driven search like ChatGPT and Google’s SGE.

This is a completely remote role for Western Hemisphere candidates working 10 AM–3 PM CT.

If you’re interested, please apply here:

And if you have any questions, please reach out!

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GLIDE, a values-first digital creative agency based in Austin, Texas is looking for a Google Ads Specialist (PPC). This role is freelance and part-time.

ABOUT THE JOB

As an SEO & Generative Search Strategist, you’ll play a critical role in shaping how our clients are discovered, not just by traditional search engines, but by the next generation of AI-powered tools like ChatGPT, Google’s Search Generative Experience (SGE), and other emerging Large Language Model (LLM)-based platforms.

You will lead strategic SEO efforts, while also pioneering Generative Engine Optimization (GEO). This position is ideal for a proactive, multi-tasking strategist who thrives at the intersection of technical SEO, strategic content planning, and broader marketing alignment.

We’re looking for someone who is eager to integrate closely with client teams, understand their business goals, and deliver outcomes that span beyond rankings, driving visibility, trust, and performance across both traditional and generative search experiences.

RESPONSIBILITIES

Client Partnership & Strategic Collaboration

• Act as the primary point of contact for SEO clients, building trust through clear communication, thoughtful guidance, and proactive recommendations.
• Work as an extension of clients’ marketing teams, ensuring SEO/GEO strategies are aligned with broader content and business objectives.
• Lead performance discussions and present results in an accessible, insight-driven manner, with tailored dashboards and actionable takeaways.
• Translate evolving SEO/GEO landscapes into clear value propositions for clients, educating them on emerging opportunities and risks.

SEO Strategy & Implementation

• Conduct comprehensive audits (technical, content, backlink, on-page) to identify areas for improvement.
• Create and execute high-impact SEO roadmaps using the Blueprint SEO Sprint methodology, delivering focused outcomes in defined sprints.
• Implement on-page optimizations: metadata, internal linking, schema, technical fixes, keyword refinement, crawl/indexation improvements, query intent alignment, SERP analysis and more.
• Collaborate with developers and designers to embed best practices into site structure, UX, and CMS configurations.

Generative Engine Optimization (GEO)

• Research and apply cutting-edge practices to optimize content for AI-driven search tools (e.g. ChatGPT, Google SGE, Perplexity).
• Adapt SEO strategy to account for new ranking dynamics in AI-generated summaries, including structured data, authoritative content creation, and “answerability.”
• Optimize for inclusion in AI-generated featured snippets, knowledge panels, and contextual previews.
• Help shape a forward-facing GEO service offering that evolves alongside changes in how users discover and engage with content via LLMs.

Analytics & Reporting

• Use GA4 and GTM to set up and manage conversion tracking, custom events, and analytics flows.
• Build and maintain reporting dashboards to highlight campaign performance, growth opportunities, and strategic next steps.
• Tie performance metrics back to business goals (not just rankings or traffic), focusing on measurable impact.

Conversion Tracking Setup and Maintenance

• Implement and manage conversion tracking to measure campaign effectiveness.
• Set up key events and goals within Google Analytics 4 (GA4) and Google Tag Manager (GTM).

REQUIRED EXPERIENCE + KNOWLEDGE

• 3–6 years of proven success in SEO strategy, execution, and client communication, including experience with technical audits and sprint-based work.
• Familiarity and/or direct experience with Generative Engine Optimization (GEO) strategies is preferred.
• Demonstrated ability to think beyond traditional SEO, with a focus on how content surfaces across modern discovery tools.
• Tools: Google Search Console, GA4, GTM, Ahrefs, SEMrush, Screaming Frog, Looker Studio (or equivalent).
• Google Ads certification is a plus, especially if integrated with organic visibility strategy.
• Excellent multitasking, time management, and communication skills.
• Experience working in a client-facing role within a remote, fast-paced, and agile team environment.
• Experience educating clients or internal teams about SEO, GEO, and related digital marketing practices.

WHY WE’LL LOVE YOU

You say “Hell Yeah!” when reading our core values:

• Build meaningful relationships – You see every day as an opportunity to grow and inspire and celebrate others.
• Love what you do – You do it for the love of the craft and the process and because work excites you.
• Better every day – You’d rather live in the stretch zone than the comfort zone. Trying new things is the only way to grow.
• Deliver faithfully – You set clear and realistic expectations for yourself and others. Then you follow through.
• Enjoy the Journey – You embrace the adventure, celebrate the small wins, and find joy in the process, not just the outcome.

WHY YOU’LL LOVE US

Here’s a few reasons we think you’ll love working at GLIDE:

1. Purpose – Unrelenting focus on our core purpose to help people who help others
2. Freedom – Freedom of time, location and work hours to balance your work/life
3. People – Collaboration with kind-hearted, humble, and talented “A” players
4. Remote – Work from anywhere, travel the world, be FREE to roam!
5. Balance – We never ask people to work nights, weekends or holidays
6. Growth – We encourage, recognize, and support employee career development
7. Culture – Daily, weekly, quarterly and annual cultural activities
8. Recognition – 2000+ encouraging Slack posts of specific recognition yearly
9. G-Labs – Core GLIDE initiative to collaborate, innovate and make a better world
10. Strategy – We communicate big picture, annual and quarterly goals regularly

ABOUT OUR COMPANY

For over 20 years, our desire to help people who help others remains true. For that reason, GLIDE has always sought to work with startups, nonprofits, and difference makers—all passionate, all wanting to do amazing things. It’s about giving great ideas and great organizations the exposure they deserve through delightful online digital experiences that are beautiful, useful, and produce lasting value.

We attribute our success and well-being to working with other passionate folks, choosing projects that everyone can rally behind and fanatically embracing open source platforms like WordPress. Whether it’s a nonprofit that distributes care boxes to cancer patients or a devilishly good taco maker, GLIDE has had the privilege and honor to work with truly beloved brands like Yeti Coolers, Torchy’s Tacos, iFLY, H.E. Butt Foundation, RetailMeNot, National Breast Cancer Foundation, WP Engine, and many more.

COMPENSATION

This is a part-time, contract position paid on an hourly basis. The compensation range for this role is $30–$50/hour, depending on experience, skills, and geographic location. The ideal candidate would be comfortable with variable hours per week, approximately 15-25 hours per week.

LOCATION

We’re prioritizing candidates that are based in the Western Hemisphere and working in our core hours of 10 AM – 3 PM CT to ensure availability for client meetings and active collaboration. You should be fluent in English and have a strong wifi signal to support Zoom video chats with our team.

INCLUSION

We celebrate our diversity, of nationality, race, ethnicity, gender, religion, lifestyle, location, and more. We believe a variety of backgrounds, experiences and voices make for a better workplace. We strongly encourage people of color, individuals who identify as LGBTQ+, women, and people with disabilities to apply.

No agencies or recruiters please.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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