Freelance LinkedIn/YouTube Ads Strategist

At Databox, we're looking for a consultant/freelancer to help us launch & refine our Linkedin & Youtube ads strategy. Recommendations please!

PS. You'll be working with people in CET and EST time zones. So, it's hard to make this work if you're on the west coast of US.

This is a hands-on role that will require direct involvement in setting up, managing & optimizing campaigns. We want to supplement our internal team’s knowledge in order to move quickly in Q1 to launch, test, scale and ultimately prove that these can be sustainable business-driving channels for us. Long-term, we plan to bring these capabilities in-house.

We spent last year doing this internally with Google Ads & it took us awhile to get to the point where it was consistently producing good results.

We want to shorten this time frame as we expand into Linkedin & Youtube ads.

Key Responsibilities:

1️⃣ Advise, guide, and execute paid advertising strategies on LinkedIn and YouTube.
2️⃣ Manage account setup, campaign management, and performance optimization.
3️⃣ Develop scalable frameworks and processes for training our internal team. (You'll work with Maša Sajko from the get-go.)
4️⃣ Help us implement advanced tracking and analytics to measure campaign success. (We use Mixpanel primarily to track results since it lets us track the entire customer journey including a customer's product usage, although we also use Google Analytics and HubSpot.)
5️⃣ Conduct regular performance audits to provide actionable recommendations for improvement of reach and results.

Required Expertise:

1️⃣ Proven experience running paid acquisition campaigns for B2B SaaS products, ideally with a lower ARPU (SMB and mid-market target) product that has both a PLG and sales-led GTM motion.
2️⃣ Specific knowledge of LinkedIn and YouTube platforms is a must; additional expertise in Meta/Facebook/Google is a plus.
3️⃣ Demonstrated success in targeting B2B decision-makers, especially in demand and lead generation campaigns.
4️⃣ Understands the connection between organic content production and ad performance on Youtube/Linkedin. (ie Thought leadership ads on Linkedin, in-feed video ads on Youtube.)
5️⃣ Experience with multi-channel retargeting strategies.
6️⃣ Strong understanding of performance metrics and KPIs relevant to SaaS.
7️⃣ Experience running ads for analytics/business intelligence products, or other similar tech-related/SaaS products. Must have: case studies or a portfolio showcasing results for similar SaaS clients.
8️⃣ Familiarity with advanced tracking and attribution models.

If you meet these qualifications and are interested, please connect with Heather Adams and share the following:

1️⃣ Relevant experience and case studies.
2️⃣ Your approach to expanding paid ads to new platforms.
3️⃣ Availability timeline and pricing structure.

I will NOT personally be involved in selecting or screening this person. So, please do NOT message me directly about this. If we were besties in some former life, please mention that to Heather.

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