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Growth and Audience Engagement Lead

Communiqué
Full-time
Remote
Nigeria, Nigeria
₦7,200,000 NGN yearly
Growth Marketing

Come work with us at Communiqué. We're looking for a Growth and Audience Engagement Lead to help us build a brand that people continue to love and identify with.

We're looking for someone based in Nigeria, who has a global outlook, and understands how people all over the world consume and interact with content. Essentially, we need someone who's culturally savvy and versatile.

Bonus points if you've read Clotaire Rapaille's The Culture Code and can geek out about it with me.

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Position: Growth and Audience Engagement Lead

Location: Remote

Reports to: Founder

Job Type: Full-Time

Level: Senior

Deadline: February 14, 2025 (but we review applications on a rolling basis and will close once we have sufficient leads)

About Communiqué

Communiqué is a media and intelligence firm focused on Africa’s creative economy. We provide the data, insights, stories, and expertise that bridge the creative and cultural industry’s knowledge, talent, and investment gaps.

Our mission is to establish the most impactful end-to-end intelligence company for this rapidly growing sector while empowering stakeholders to take advantage of the industry’s opportunities.

Through our newsletter and media platform, Communiqué, we engage a subscriber base of over 43,000 global professionals and thought leaders. Our intelligence services offer incisive data, actionable insights, and compelling narratives. They enable our clientele to cultivate valuable knowledge and networks, enhance profitability, and strategically invest in the creative economy’s future. Through workshops, boot camps, courses, and fellowships, our academy trains and develops the talent that grows the industry. We also extend similar services to organizations that care about their staff's intellectual and professional capacity.

We value simplicity, care deeply about excellence, and strive to be authentic in everything we do.

Job Summary

Since its inception in 2020, Commuiqué’s growth as a media brand has been the primary responsibility of the founder. However, it’s time to take things to another level. We are searching for a growth and audience engagement maestro who deeply understands how people consume and interact with media, from websites to newsletters, video, and audio content.

As our Growth and Audience Engagement Lead, you are responsible for growing our audience across all digital (newsletter, YouTube, and social media) and offline channels (community events). You will help build loyalty, love, and active participation from Communiqué’s readers and followers. The more people fall in love with us and engage with our content, the more successful you will be in this role.

We already have a social media strategist, and you will work with them to align messaging, ensure consistency, and implement innovative audience retention and engagement strategies.

Key Responsibilities

Audience Growth

- Develop strategies and specific steps to increase the number of free and paid newsletter subscribers.

- Develop and execute data-driven strategies to grow Communiqué’s overall audience, across newsletters, social media channels, YouTube, and the website.

- Leverage partnerships, collaborations, and influencer networks to expand our reach and visibility.  

- Monitor and optimize content distribution to improve audience acquisition and retention rates.

Engagement Strategies

- Design and implement initiatives to foster deeper engagement with audiences, such as interactive campaigns, polls, surveys, and live events (virtual and in-person).  

- Oversee the management of newsletters, ensuring high open and click-through rates through compelling subject lines, segmented distribution, and personalized content.  

- Use storytelling and creative content formats to connect with the audience emotionally.

Analytics and Insights

- Track and analyze audience engagement metrics to assess campaigns' effectiveness and identify improvement areas.

- Create and present regular reports on audience growth, engagement, and feedback to leadership and stakeholders.

- Utilize audience insights to inform content creation, platform strategies, and future initiatives.

Key Performance Indicators (KPIs)

- Growth in free and paid newsletter subscribers

- Engagement metrics, including open rates, click-through rates, and subscriber churn rates

- Success of interactive campaigns and community initiatives (e.g., attendance at live events, participation in forums, etc.)

- Positive feedback from audience surveys and testimonials

- Conversion of audience engagement into revenue streams, such as subscriptions, event tickets, or consulting leads

Qualifications

- Bachelor’s degree in Marketing, Communications, Media Management, or a related field

- 5+ years of experience in audience engagement, community management, growth marketing, or a related role, preferably in the media or creative industry

- Proven track record of designing and implementing successful audience engagement strategies

Skills and Competencies

-  Ability to design long-term audience engagement strategies that align with business goals

-  Exceptional written and verbal communication skills, with the ability to connect with a diverse audience

-  Strong analytical skills to interpret audience insights and translate them into action

- Creativity in designing unique and memorable engagement initiatives

-  Skilled at working across teams to align strategies and goals

- Familiarity with tools for email marketing and newsletters (e.g., Substack), social media management (e.g., Hootsuite), and analytics (e.g., Google Analytics)

Benefits

- Salary: We are a startup with a fixed salary structure. Our offer for this role is 7.2 million naira (gross) per annum.

- Flexible working arrangement

- Office equipment and remote work allowance (laptop, monthly internet subscription up to 20,000 naira, coworking space subscription up to 20,000 naira)

- Annual performance bonus

- Monthly wellness allowance up to 100,000 naira, covering gym membership, spa visits, and special eye care not covered by health insurance

- 20% annual rent contribution of up to 1 million naira/annum (valid after a year with the organization)

- Maternity/paternity leave according to industry standards

📢 Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.

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