About Piktochart:
Piktochart is a web-based graphic design platform that empowers users to create professional-grade visuals, including infographics, presentations, and videos, without the need for extensive design experience. Founded in 2011, Piktochart has grown into a global team of developers, designers, marketers, and support staff dedicated to building the best visual storytelling tool on the internet.
Location (Remote):
APAC or EU
Job Overview:
Piktochart is looking for an Email Marketing Specialist to develop and execute email campaigns that drive engagement, conversions, and customer retention. This role will focus on segmentation, automation, personalization, and optimization to enhance the customer journey from onboarding to upsell. Using HubSpot, you will create data-driven email strategies, conduct A/B testing, and ensure compliance with email best practices. Collaborating with cross-functional teams, you will play a key role in aligning email marketing efforts with Piktochart's growth objectives.
What Your Work Will Entail:
- Email Campaign Management:
- Plan and launch email marketing campaigns, including product announcements, onboarding sequences, newsletters, and promotional offers.
- Ensure email content aligns with Piktochart's customer journey, from free sign-up to upsell and retention.
- Segmentation & Personalization:
- Use HubSpot to segment email lists based on user behavior, lifecycle stages, and firmographics.
- Implement dynamic content and personalization strategies to enhance email relevance and engagement.
- Automation & Workflows:
- Build and optimize automated email workflows in HubSpot for lead nurturing, free-to-paid conversion, re-engagement, and churn prevention.
- Integrate email automation with CRM data to trigger timely, personalized email sequences.
- A/B Testing & Optimization:
- Conduct A/B tests on subject lines, email copy, design, and CTAs to boost open rates, click-through rates (CTR), and conversions.
- Analyze email performance using HubSpot's analytics and create data-driven reports with actionable insights.
- Compliance & Deliverability:
- Ensure email campaigns comply with GDPR, CAN-SPAM, and other relevant data protection laws.
- Monitor deliverability rates and maintain email list hygiene.
- Collaboration:
- Partner with product marketing, sales, and customer support teams to align email strategies with Piktochart's growth goals.
- Work closely with content and design teams to craft impactful email templates and assets.
What You Bring To This Role:
- 3 to 5 years of experience in email marketing, preferably in a SaaS environment.
- Hands-on experience with HubSpot email marketing and CRM tools. HubSpot Email Marketing Certification is a plus.
- Familiarity with SaaS metrics (MRR, churn rate, CAC, LTV) and their impact on email strategies.
- Strong understanding of email best practices, segmentation, and automation workflows.
- Analytical mindset with experience in A/B testing and data interpretation.
- Excellent copywriting and proofreading skills.
- Experience with product-led growth (PLG) email campaigns, such as onboarding and feature adoption.
Learn More About Piktochart:
Our Values are:
- Commit to Excellence
- Find a Way
- Help Each Other
- Keep Growing
- Data First
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